Selling Your Fredericksburg Area Home

Selling your house can be an exciting and emotional journey and it’s important that the agent you decide to work with can help you navigate your upcoming expedition. When I help you sell your investment, I become more than just your real estate agent; I become your counselor, marketing director, home stager, project manager, expectations negotiator and more!

I know that the decision to sell your property didn’t come lightly, and I hope that you spend the same time and energy deciding what agent will best represent your needs during this process. I would be honored to have the opportunity to tour your home and talk to you more about what I offer to sellers who join the Heart & Home Group family.

“When it came to selling, Jessica Moir is by far the most aggressive realtor that I have had the pleasure of working with. Jessica’s positive attitude, knowledge in the business and excellent communication skills made this an exceptional journey. From marketing to closing she did not miss a beat.”
Nelson Velez, Home Seller

If you - then keep reading!


The National Association of Realtors reported that 92% of home buyers searched for properties online. In the same year, a study by Google suggests that the number is closer to 97%!

Believe it or not, a lot of psychology goes in to marketing. We think about who your home will appeal to based on location, features, price, etc. and we create buyer personas. These “personas” tell us everything about who we think will be most interested in your home! From there, we pull from our marketing arsenal to target these buyers. We use a plethora of tools, both print and online media, to ensure that we reach a wide audience of qualified buyers. Some of the tools we might use include:

  • Professional Photography & Videography
  • Online Advertisements via Syndication, Search Engine PPC, and Social Media
  • Virtual Open Houses & “Regular” Open Houses
  • “Coming Soon” Marketing
  • Well Placed Signage
  • Email Notification to Fellow Agents and Buyers-In-Waiting

The marketing I will do to promote your home has only one purpose: to increase visibility of your home to potential buyers over other Fredericksburg VA homes for sale, leading to in-person and online showings! Every buyer and every family has a different “wants & needs” list and sometimes your home doesn’t fit theirs. That’s OK! The great news is that there is always a buyer out there who loves your home as much as you do, and it’s my job to find them.

Ready to find out more?

I would love to tell you about my marketing plan to sell your home for top dollar.